Top 7 Questions to Ask Before Choosing a Copywriter

So you hit the idea of ​​collaborating with a freelance writer right? Brilliant decision. Hiring a qualified independent writer can save you time and money. However, since anyone can call themselves a copywriter, it’s important to understand the questions you should be asking to ensure you’re working with reputable industry professionals. The answers to these seven questions will help you choose a copywriter that will ensure the success of your upcoming freelance writing venture.

What clients have you worked for?

A copy should be able to give you the names of several known customers; ideally some of these clients are local advertising agencies or larger companies. In most cases, these clients only work with reputable, experienced writers, so the fact that they’re doing business with your prospective copywriter is an encouraging sign.

Can you show me some of the things you’ve done before?

Any freelance writer you work with should be able to provide you with a set of writing samples; if this is not possible, you should avoid working with this particular author. Check out these examples to see if the author is able to create the work with the right tone and style. Some freelance writers have a more formal, academic tone, while others write in a more conversational tone. Few have the ability to write in a variety of different styles to suit the needs of each client.

How does the program of the program actually work?

Your authors should be able to clearly describe how they will carry out your work, including how they will cite and their terms of use. This is an important skill to look for in a freelance writer. If they can’t, it’s probably a sign they’ve been out of business for a long time, or they’ve been relying on low-paying jobs that may be done online.

Is your service billed by the hour or as a flat rate?

Watch out for independent contractors who only charge by the hour. While many allow you to choose an hourly rate or a fixed price, others only work on a flat-rate basis. If you are the client, your best bet is to opt for a flat fee as this will ensure you know the full cost of the project from the start. No matter how long or how long it takes the author to complete the project, as long as you don’t make any changes to the progress of the project, you only pay a one-time flat fee.

I would like to know what is your hourly rate.

It’s beneficial to know the hourly rates your writers charge, even if you pay a flat fee for your jobs. Quality freelancers typically charge $50-$150 per hour. Also, some of the best copywriters in the country have a much higher rating. Don’t hire writers for less than $50 an hour unless you’re impressed with the quality of the author’s sample (and unless you’re absolutely sure the sample was written by the author himself became).

Don’t worry if the author is reluctant to quote an hourly rate. Many of the industry’s most successful copywriters choose not to disclose this information, if at all. A freelancer should never charge you for a project estimate; just ask for a quote and see if the amount offered is within your budget.

How much will my project cost to finish?

This question is a bit deceptive, but it can help you determine if the freelancer you’re chatting with is a true professional. Reliable freelancers don’t make you an initial offer right away. Instead, they will ask you questions about the details of your project and your goals for the company. Next, they should prepare a formal written bid stating the fixed costs of the project and asking you to sign the bid before the project can proceed. If you approve the offer, they should proceed with the project.

What is your process for handling revisions?

Professional freelancers know that revisions are an important part of the writing process. For a one-time fixed project fee, you can expect two, three, or even unlimited rounds of revisions. Independent contractors can guarantee that you will be completely satisfied with the work they have done for you by offering free revisions.

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